![]() ![]() The most recent example of this hype phenomenon is Asmongold's venture into Eorzea with FINAL FANTASY XIV ONLINE (abbreviated to FFXIV for the rest of this article). Below we'll take a look at some real world examples of games that have gone through this scenario.įINAL FANTASY XIV ONLINE (FFXIV ONLINE official art, copyright SQUARE ENIX) Game developers can also opt to contract streamers to play their games on or after release with the intention of increasing exposure and popularity. This type of organic occurrence can make or break a game. Now dozens of high profile and mid tier streamers are playing the game, rocketing it to the top of the Twitch charts. As other streamers see the fun and success Billy is having playing his new game, they hop on the hype train. But that's not all, these events generally have a trickle down effect. More and more people tune in, increasing the games exposure. Twitch regulars see that Billy is playing something other than their main game and thinks "Wow, it's unusual to see Billy playing a new game, I wonder what's going on?". ![]() ![]() Chat sees this merriment and thinks "Wow, this game seems really fun". Billy is having a genuinely good time playing a new game and living in the moment. And whad'ya know, they like it! All of a sudden, a game with a modest following and 5,000 average concurrent players is thrust into the limelight. Some big name streamer, lets call them Billy, decides to play a random recommended game via their chat, steam store, or a quirky online ad. On top of that, modern games desperately try to imbed themselves into your gaming routine with battle passes, seasonal rewards, and limited time events.ĭuring these frantic scrambles for games to establish themselves in the eyes of the masses, something miraculous occurs. The days of game loyalty are a vintage thought as the sheer volume and variety of video games continually increase. Most gamers are more than happy to jump ship from a "dying" game as soon as streamers stop playing it as frequently. The bigger question is how LONG will your game remain popular? The consumer side of video games is a rapidly moving and turbulent mass of people just waiting for the next big trend. What happens is that your game will become really, really popular. In 2022, Velan took over publishing duties for the title.Alright well, the answer is kind of a no brainer. To date, it has been played by over 12 million people. Knockout City was launched back in May 2021 with the backing of EA. So it became clear to us that we needed to take a step back and pave the way for Velan to do what we do best by innovating." Since we are a small, indie studio, it’s simply impossible for us to make those kinds of systemic changes in the live game while continuing to support it. Despite over 12 million players and billions of KOs around the globe, there are several aspects of the game in need of major disruption to better attract and retain enough players to be sustainable. "Creating such a different game with no points of comparison and running live services for the first time in many of our careers has also made the past couple years particularly challenging. It’s a game that defies any traditional definition, which is what makes it both so amazing and challenging to work on. Through relentless iteration and experimentation, we got to the experience you know and love today, seamlessly blending half a dozen different game genres from shooters to sports games, fighters, brawlers, platformers, and physics simulations. For Knockout City, we set out to make something fresh and fun, starting with just those initial ideas of third-person dodgeball, throw-catch rallies, and balling up to become the weapon. "Velan Studios’ mission is grounded in innovation. "This was an extremely difficult decision for us, but a necessary and important one for our studio," Russo wrote. Though fans will not be able to play Knockout City on its official servers, there are seemingly plans to ensure that fans can host their own servers to make sure the title is still playable. ![]() In a post on the game's website, director Jeremy Russo wrote that the title's servers would be closing at 12pm UTC on June 6th. Velan Studios' Knockout City is being shut down later this year. ![]()
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